Industry watchers feel larger apps - given their familiarity among users and the speed at which they can bring in new features to engage users - may position them better against the homegrown apps. Besides, the players will have to be cognizant of data privacy rules. There may be areas that the current policy framework does not address.
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Monday, July 13, 2020
Engagement, user experience critical for homegrown apps to succeed: Analysts
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