As Apple and Google aim to control mobile app tracking on their respective platforms, the opt-out rate for mobile app tracking is expected to decline from 85 per cent in 2021 to 60 per cent by 2023 as consumers gain experience with untargeted ads, a new Gartner report has said.
from Gadgets Now https://ift.tt/3xPOyfY
Friday, December 3, 2021
Opt-out rate for mobile app tracking to decline by 2023: Report
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment